A new chapter in online hotel search begins as Nelios becomes the first company in Greece to integrate artificial intelligence into hotel visibility and search with the holistic solution “Nelios SEO-AI Hotel Accelerator – Be the hotel AI remembers.”

In this way, travellers will be able to find the hotel of their choice not only through searches on Google/Bing, but also via voice search or by asking ChatGPT and Google SGE (Search Generative Experience).

The SEO-AI is a specialised technology solution that represents the evolution of traditional website optimization for better rankings in search engines (SEO) in the era of Artificial Intelligence. Through this solution, Nelios adapts the SEO-AI ecosystem to the needs of hotel websites, with interventions that speak the “language” of both travellers and search engines.

These interventions concern the entire technological ecosystem of a hotel website and beyond: from server settings and metadata coding, to information structure, navigation, and content that is understandable both to humans and to AI models. It ensures that the experience is easy and user-friendly (UX), and also develops references for the hotel across the web that enhance the brand’s credibility in the eyes of the machines.

Nelios’ innovative package covers all three pillars of the new online search ecosystem:

• SEO (Search Engine Optimization): for classic visibility on Google/Bing

• AEO (Answer Engine Optimization): for voice search and snippets

• GEO (Generative Engine Optimization): for answers generated by tools such as ChatGPT and Google SGE

The Amadeus “Connected Journeys” report notes that this year, travellers seeking inspiration using AI increased by 60% compared to 2024, while the Grand View Research study on AI in tourism estimates that the market will grow from approximately $3.37 billion in 2024 to about $13.87 billion by 2030. Hotel-related searches via AI tools have seen a steep increase since 2023 and are expected to continue growing rapidly in the coming years.

Hotels that adapt in time to this new reality — optimising their presence in both the traditional and the AI search ecosystem — will be the ones that artificial intelligence tools “remember” and recommend more frequently to travellers.

Commenting on the launch of this new service, Nelios CEO Mr. Dimitris Serifis stated:
“In the immediate future, the hotels that will be strategically optimised across both ecosystems — traditional Search and AI Search (LLMs) — will be those that appear more often in travellers’ results. The goal, however, is not just visibility, but whether those results are meaningful and useful, ultimately leading the user to the next step of the travel funnel — booking. With the SEO-AI hotel accelerator, we help hoteliers secure their position in this new reality.

Nelios does not treat AI as a temporary trend. It integrates Artificial Intelligence into all its processes and products, from audits to content creation, with the aim of promoting Greek hotels to the forefront of digital innovation.”