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For almost two decades, Nelios has worked at the heart of hotel visibility online. We’ve watched SEO move from metadata and link lists to user engagement and structured data, and now to AI-mediated discovery. The constant is change; the advantage is recognizing it early and translating it into decisions that matter for hospitality.
We have the expertise and background to read this shift and the technical skills to support it, spanning information architecture, structured data, and experience-led storytelling mapped to traveler intent. From a product standpoint, Dimitris Kottas (CPO) underlines the technical baseline: AI surfaces don’t browse your website; they model it. Information architecture, semantic structure, and stable code determine whether your offering is understandable end-to-end.
So, we went public to frame and explain the change to hoteliers.
Over the past few weeks, our CEO Dimitris Serifis has been speaking publicly about a simple but disruptive idea: how AI is reshaping travel discovery. What guests ask, how answers are delivered, and which properties get surfaced are quietly changing the rules of visibility. Hotels are not just ranked – they’re remembered (or not) by systems that synthesize answers.
In his interview with Tornos News, Dimitris described the move from static keyword lists to dialogue. Travelers don’t only type “hotels in Athens”; they ask for nuanced solutions – “a family-friendly hotel on a quiet pedestrian street with Acropolis views.” Increasingly, the response appears inside the interface: fewer results, fewer clicks, and a higher bar to be included at all.
That thread continued in a Capital.gr feature, which examined how Greek hotels can present themselves clearly and consistently so modern systems understand when to recommend them. As our SEO-AI Optimisation Analyst Maria Nikolikou puts it, the test is simple: can a machine explain why you fit the query? If not, refine identity, structure, and evidence until it can.
His interview in Forbes (print feature) added another angle: credibility. In an AI-mediated world, the signals that travel beyond slogans matter most – clarity in how a property describes itself; consistency between claims and what guests actually experience; and content that makes intent obvious, are the ingredients that help AI decide which hotels to surface.
Building on that, Zoe Mouchritsa (CMO) with more than 15 years of experience in search, sees a constant: eligibility starts in the guest experience, and becomes visibility, now more than ever, when structure and storytelling make it legible to both machines and people.
Recently, Dimitris joined Christina Kousouni on INDEX (Naftemporiki TV) to discuss what “good content” means right now and how hotels can prepare for AI-powered discovery.
Why this matters now
Being found still matters; but how you’re found is changing fast. With AI reshaping travel planning, visibility is about eligibility. Be clear. Be specific. Be the answer AI remembers. From “ranked” to “remembered.” see how we frame AI visibility for hotels → SEO-AI Hotel Accelerator by Nelios
