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Lindos Grand Resort & Spa is a 5-star, adults-only beachfront property overlooking Vlycha Bay near the village of Lindos in Rhodes island, positioned for couples seeking contemporary luxury, privacy, and sea views.
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The Challenge
Our partnership began mid-season, not at the start of the year, so campaigns had to be planned, launched, and optimised to deliver results fast. The brief: regain momentum, grow direct revenue, and reduce reliance on intermediaries within a compressed window. A data- and tech-led approach was essential to make every impression count.
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Our Strategy
We combined first-party data, destination insights, benchmarking against similar clients, and current market trends. Our goal was to develop a data-driven strategy capable of identifying the most effective advertising opportunities and maximising the hotel’s direct sales.
- Google Ads & Meta AdsWe launched highly targeted campaigns that blended brand visibility with performance marketing.
- AI-Powered Optimisation: We integrated AI technologies for real-time optimisation, predicting user intent and boosting the effectiveness of bidding strategies.
- Behavioural Remarketing: We designed remarketing flows based on behavioural analysis, reconnecting with high-intent visitors.
- Custom Audiences: Targeting was based on multi-level analysis, including the hotel’s existing client base, destination traveller profiles, and lookalike audiences with similar behaviours.
The Lindos Grand Resort & Spa campaign demonstrated the power of data-driven strategy, AI integration, and intelligent audience targeting. Even within a short time window, results exceeded expectations, delivering impressive growth in online sales — especially in direct bookings.
